Dancing Daisy Ltd is a family run UK business with premises in Ferndown, Dorset, England. We aim to bring you good quality dancewear and dance shoes at value for money prices. Making ballet and dance of all kinds an affordable and enjoyable pastime available to everyone. High quality ballet clothes at affordable prices, from a leotard to ballet shoes, we have it all.
We pride ourselves on our customer service and all the staff here at the Dancing Daisy Family are always happy to help in any way we can, to get in touch with us please see our 'Contact us' page.
Our very own Daisy's Dance Shop is open within our business premises at 25-27, Whittle Road, Ferndown Industrial Estate, Ferndown, Dorset, BH21 7RP. Packed full of dancewear and dance shoes at prices everyone can afford. Google map & directions here.
Normal opening Hours are 9am - 5pm Monday to Saturday.
Dance Teachers can benefit from 10% discount in store, please remember to bring your dance association members card, you will need this to qualify for the discount. 10% is the maximum discount available in store. For full dance school discount of up to 25% and for larger orders, please order online on our trade only website. We are happy for you to collect your order in store, please phone or email first to make sure that your order is ready for collection. Online click & collect orders are packed Mon - Fri 9am - 2pm. Please allow at least 2 hours between ordering and arranging collection, for your order to be picked and packed.
NOTE - Orders placed online can be collected in store, but our store staff are not able to deal with changes with an online order or to deal with returns or exchanges on an online order.
You are welcome leave online order returns with our shop staff, they will then be dealt with by our returns department later. You can also contact us to arrange a size exchange in store.


Potted History of Dancing Daisy
Dancing Daisy was established in the summer of 2008, after our glorious leader spotted some ballet tutu’s in a far away market while on holiday in Southeast Asia.
She brought back sixteen dance tutu’s in various colours and sizes and the contact details needed to set up a regular supply.
These girls ballet tutu’s were so popular that soon we were importing more colours and bigger quantities and our own branding was added to the labels.
In 2009 our customer base was growing and included many dance schools and soon we were being asked to supply other dancewear products too. We spent a lot of time sourcing new dance products from the UK and all over the world, checking design, fabric and quality over and over again until we were happy with the leotards, ballet shoes and ballet uniform we were to put our name to.
Dancing Daisy moved into premises on Ferndown Industrial Estate in 2010 and with more space to fill we increased our range again and added more choice of ballet shoes and regulation dance uniform and examination wear.
2011 & 2012 saw us increase our staff levels to cope with the growing demand for high quality dancewear at affordable prices. Our own branded dance shoes and dancewear grew some more with the addition of tap shoes and character shoes as well as uniform and exam wear for character dance. Dancing Daisy became a limited company early in 2012.
2013 was a big year for Dancing Daisy Ltd. First we re-branded with our new improved logo design and in the summer we moved to much larger premises with bigger warehouse facilities and more office space to accommodate our growing business.
Of course, that meant that we had more space to fit in more lovely new dancewear products like skirted leotards, new style ballet tutu’s, dance tights, character skirts, jazz pants and ballet cardigans to name just a few. We also introduced a local click and collect option.
We started off 2014 with a new stock control and ordering system to keep better track of our customer orders and improved our customer service with the addition of more new staff to our Dancing Daisy family. Our cute little ‘Daisy’ van arrived in the summer and so did our new range of boys ballet wear. This year also saw us start to increase the size range that we provide by adding dancewear in sizes suitable for teens and adults too.
We can never resist adding new dancewear products to the Dancing Daisy range, so 2014 saw the introduction of convertible tights, rainbow ballet tutus, new character skirt colour, new colours and bigger sizes in leotards, skirted leotards and romantic ballet tutus – all with our own trusted branding and logo.
This year, Dancing Daisy has already been busy making improvements, with our new multi line telephone system and new UK Next day delivery provider.
We love new stuff and in 2015 we introduced full sole and split sole jazz shoes, professional dance tights, hot pants/dance shorts and crop tops and increased the size range available on many regular dance products.
We also improved our services, with a new multi line telephone system and new UK Next day delivery provider.
September 2015 saw us open our Daisy's Dance Shop within our current business premises in Ferndown, Dorset. Packed full of everything from leotards and ballet shoes to ballet tutu's and jazz shoes, our Dancewear shop has proved very popular in the time it has been open.
As we move forward into 2016 Dancing Daisy supply more dance schools and dance shops than ever before and send orders all over the UK, Europe and worldwide.
We still stock our signature Daisy ballet tutu’s that started us off in 2008, only now they are kept company in our warehouse by around 52,000 other dancewear products.
The Dancing Daisy team look forward to serving you all during the 2016 and here’s to the next seven years of Dancing Daisy Dancewear.
Daisy x